ICP & Account Prioritization Workbook

Understand

The problem

A broad account list spreads effort across buyers with very different potential.

Who it's for

For founders and sellers deciding where to direct their outreach.

When to use it

Use it before building a target list or changing account priorities.

Apply

1. 01

   Describe the customer most likely to value your offer.

2. 02

   Choose the signals you can observe and use consistently.

3. 03

   Compare accounts using the same criteria.

4. 04

   Turn the ranking into a focused first-50 list.

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